Harley Davidson Showrooms

Multiple Locations, USA

While working with the Harley Davidson team it became evident that each individual retail franchise had minimal buying power to highlight their showroom inventory. Choice was often limited to local lighting options. The AKLD lighting design team quickly set up a national lighting program with a distributor to level pricing and guarantee in stock orders. This allowed dealerships to have the best, most efficient, high performing lighting readily accessible to create dramatic effect and draw consumers in when they entered.